CLIENT: Franchise Dealership

Overhaul of Existing Program

BEFORE CAR OPTIMIZATION:

- 2,000-3,000 online visitors per month

- No Search Engine Marketing

- Poor Site Design - No SEO

- Google Rank #10 - #20 for major keywords

THE PLAN:

- Add Google PPC

- Minor SEO (much more could be done)

- Directory Submissions

- 90 automotive-related mini sites

- 16 credit-related mini sites

- Google Media buys

- Site redesign

THE RESULTS:

- Over 10,000 online visitors per month

--- over 70% of online visitors from organic search engine results

- Mini sites generate over 2,500 online visitors per month

- Credit sites add over 1,000 online visitors per month

- Google Rank #1 or #2 for major keywords

- Generated over 13,000,000 target impressions
on Google Radio

OVERALL:

We increased web traffic nearly 600% through effective search engine optimization, PPC, and directory submission. The dealership had their second-best year in history last year, even with the economy as it was!

We have also generated a complete monthly proposal that will enable the dealership to double Internet sales by the end of this year. (pending implementation of some of our suggestions)

CLIENT: Independant < 50 Cars

Program from Scratch

BEFORE CAR OPTIMIZATION:

- Low performing website

- No search engine marketing

- No SEO

- No other online presence

THE PLAN:

- SEO consultation - had their website company make some changes

- Eight mini sites focusing on parts, service, brand, credit, etc.

- Search Engine submission for mini sites

THE RESULTS:

- Over 3,000 online visitors per month

- Increased main site traffic 110%

- Mini sites all ranked in Google top 10 for targeted keywords

OVERALL:

We increased this dealer's online presence more than 600%. They sold their 1st car from a mini site lead in within 30 days. That sale alone paid for our services to design all 8 mini sites. This is impressive since the search engines had not had a chance to fully rank that site yet!